ITV Boss Calls For BBC To Be More “Distinctive”
ITV chief executive Adam Crozier has urged the BBC to be more distinctive in its choices in programming.
Crozier was addressing the issue in light of last week’s green paper on the future of the BBC, which questioned the BBC’s commissioning of entertainment shows.
Crozier said he had no problem with the Beeb commissioning entertainment formats as long as they were sufficiently “distinctive.”
He praised Strictly Come Dancing as an example of the distinctiveness of the BBC and reportedly claimed they “should be doing more of that.”
If the BBC were to commission more daring, distinctive ventures, Crozier believes they would be far ahead of the commercial sector. “Compared to all other broadcasters, the BBC should be focusing more of its money on new and original programming, not on constantly re-running things. Their performance is broadly in line with the rest of the market when in fact they should be way in advance.”
Crozier said he believed the BBC should act as a partner rather than a competitor towards commercial channels. “It’s about the BBC learning to act as more of an enabler and partner to the commercial sector rather than a competitor. And that means to local newspapers, national newspapers, television and many other markets on which they impinge.”