Netflix users want more films, new TVGuide.co.uk survey reveals
Netflix users want more films on the on-demand service, says a new survey by TVGuide.co.uk.
In June 2016, TVGuide.co.uk asked users to complete a survey asking which on-demand service providers they used, what they liked most and least about these services and what would make them sign up to the services they didn’t use.
36% of the 244 respondents said they were Netflix subscribers, with the service’s extensive choice of TV shows being the thing they liked most about it (37.7%). However, Netflix users were less complimentary about the service’s film selection, with nearly half (42.1%) claiming that the choice of films was what they liked least about the service. Of the two thirds of respondents who did not subscribe to the service, nearly half (47.5%) said nothing would make them sign up to the service and roughly a third (34.2%) said they would do so if the price was lowered.
Amazon Instant Video users followed a similar pattern. Of the 30% of users who subscribed to the service, 36.1% claimed they the choice of television was what they liked most about the service and 38.9% claimed the selection of films was the worst feature. Compared to Netflix, a higher number of those who did not already subscribe to the service said they would consider signing up if a lower price was offered.
NOW TV users, however, were complimentary about both the choice of films and television on the service. What the majority disliked most about the on demand service was the price (38.6%) and the lack of unscripted content (20.5%). Only 9.1% and 11.4% of users respectively said the selection of TV and film was not up to scratch. Now TV’s pricing structure is different to the other on demand service providers, as it charges different and separate rates for TV, films and sports streaming.
Only 1.3% of users polled subscribed to film on-demand service Mubi or Disney on-demand service DisneyLife. Of the 98.7% who did not subscribe to MUBI, 12.2% said they were not aware of the service at all.
Check out the full infographic with TVGuide.co.uk’s findings: