Watch the Super Bowl ad about ‘Donald Trump’s Wall’ that was too controversial to air
The new advert for 84 Lumber was censored by television network Fox during the Super Bowl on Sunday night.
The Super Bowl saw one of the most dramatic games of American Football ever last night. However, it was not just the sport that has ended up being a major talking point of the event.
It turns out that what was shown of the advert for 84 Lumber was actually an edited down version of the full video, after Fox labelled the content “too controversial”.
The full advert for the building materials supplier featured Donald Trump’s wall and was apparently too politically charged to air to millions of viewers.
Fox may have blocked the advert, but 84 Lumber were still determined to share their message and so shared the video in entirety online.
You can watch the Super Bowl advert in full below:
The family members share a moment of emotional heartbreak as they meet the bleak stretch of wall. However, the advert leaves room for hope and optimism as the mother and daughter discover a streak of sunlight that leads them to a large doorway allowing them through to the other side.
The ad closes with the message: “The will to succeed is always welcome here.”
84 Lumber was not the only company to get political with their advertisements last night, with other brands such as Coca-Cola, AirBnB and A 10 Hair Care sharing messages of acceptance and unity.
Tensions between media and the presidency are clearing growing and certain television creators have already pointed out the problematic nature of satirising Trump.
South Park creator Trey Parker recently admitted: “It’s tricky and it’s really tricky now because satire has become reality. It’s really hard to make fun of.”